architecture poster: font research

To improve our posters, we researched different types of font and deduced which are most effective and which ones are most commonly used in these types of posters.

The font most commonly used in architecture themed posters are different types of Sans Serif such as

Helvetica,

screen-shot-2016-11-25-at-12-32-18
Helvetica font in different forms

Which is used because of it’s refined, more simplistic appearance to make the poster seem more professional. It can also be easily manipulated as it can be used for many things other than posters.

Century Gothic,

screen-shot-2016-11-25-at-12-34-23
century gothic font

 

and Ariel black

screen-shot-2016-11-25-at-12-38-17
Ariel Black font

 

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