Poster research: Architecture, contemporary and modernist

Modernist

For my architecture poster example, I have had a look at a graphic designer’s work called Andre Chiote, who has created several posters as an homage to iconic architectural museums around the world.

In order to do this, she has based her designs on the different museums she is paying tribute too, while also keeping the minimalistic style of typical architecture posters

Her are a few examples of her posters:

Her good use of colour and letting the buildings fill the poster by laying them out in the middle of the image conveys the meaning of showing modern architecture very well, while making the building the main focus for the reader. Another creative choice was using more ancient, pyramid-like buildings rather than just modern, bauhaus style buildings.

Her choice of font made the text clear and easy to read, and gave the posters a very professional look to them. However, the way the text is edited in the picture does not get in the way of the poster ‘s main focus, the buildings, which is where the focus should be.

In her second poster, she has both the text and the building image stand out by using colours that compliment their colours. For example, the building in poster 2 has dark purple and light grey colours, so to contrast, a dark yellow was used. the same technique was also used for poster 1, except with one, solid brown background used instead of yellow and purple.

Compared to contemporary posters, modern posters are far more minimalist in design and more clean and professional-looking.

Contemporary

Screen Shot 2016-12-15 at 14.00.50.png
contemporary poster

 

The way that the text is edited in the poster is far more artistic and flashy than modernist posters. However the angles that the text is situated in and the font and varying colour that makes it stand out means that the meaning the designer’s conveying to the reader (advertising the poster festival) is still clear.

Colour is used to make sure that the text and main image stands out and makes both clear and easy to read by making the background a very light yellow, while using darker, more bold colours (orange, purple blue) for the umbrella and the head outline.

The way the poster was meant to be read is clear in the layout as the text and main image is composed in the middle, drawing the reader’s attention, and placing the rest of the text in a small size and in the bottom left-hand corner, meaning that the reader will look at the middle image first, then the sub-text.

Contemporary posters are more artistic and imaginative than modernist posters, making them interesting to look at while still conveying the correct meaning to the readers.

 

 

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