After drawing the sketches of the different team logo ideas, I picked the ideas that I liked the best and re-created them using Photoshop and Illustrator to present them in my project sketchbook.
The first logo I re-created was the logo for the Buckingham Lions= The royal lion with the team’s name superimposed over it. I did this by creating my own royal lion by being inspired by the real lion and colouring it with a regal colour pallet. I used a bright gold-yellow for the crown, primary yellow for the lion and a deep purple for the text. Afterwards, I defined and gave clarity to the lion by giving it a bold black outline.
The next logo I created was the logo for the Thames Tiger sharks. I used Illustrator to create wave-like shapes that also look like shark fins, giving the connotation of rushing water. I then put a 3D filter over the shapes to give it depth. I then superimposed an aquatic-like font name over the shapes and applied a 3D filter over that as well. I used colours that people associate with water, such as turquoise-blue, light blue and dark blue.