Elements and principals of art/design


The principles of art/design are the concepts that affect the content of the art or design and the message that it conveys.

design image

  • Emphasis: An area of the art or design that stands out from the rest of the piece
  • Movement: Motion in art and design using the principal of rhythm
  • Unity: When objects feel as though they belong to each-other
  • Rhythm: Repetition of lines and shapes to create movement
  • Contrast: where elements are placed together to create a difference
  • Form: Shows an object in a space
  • Space: What is between objects
  • Texture: The feel of an object
  • Shape: and area defined by a selection of joined lines
  • Colour: The hue of an object
  • Value: Light and dark of shadow and colour



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