Logline: A King, who has knowledge of magical secrets, marries a princess, and a few years later, the Queen dies and a grief-stricken King, unable to live in the same place anymore, sets out to find foreign lands, surviving through his use of the ability to shape-shift into any animal.
After marrying another princess, he worries about how his son could be a rival for her affections, so he sends him on a quest. The son arrived at the kingdom where the princess met his father and, intending to rescue the princess, he returns to his father’s castle. Then, with the help of a fairy godmother, he strips his father of his powers and rides away with the princess on a chariot.
For an app design lesson, we began creating our own app wireframe for a personal/schedule app. For my wireframe, I have chosen to work on a Coffee app.
First, I had a look at some wireframe examples to give myself an idea of how I want my wireframe to look.
Then I began drawing out my own ideas for a wireframe for my coffee app using simply a piece of paper and a pencil, using the web results i found as inspiration.
In order to get a better idea and outline of my target audience, I looked online to use market research to establish what demographic that my App is for.
For a Coffee-based app, my target audience most likely would not be children or young teenagers, as most people in that age don’t have much interest in coffee or where the best places are to buy them, so I won’t make my app for people of around 5-16 years old.
As most coffee-drinkers and people who are interested in coffee are adults of around 19-onwards, this will be an adult-oriented app where emphasis will be put on the recipes on how to make the different types of coffee, and how these types of coffees were originally made.
As coffee is enjoyed by many people of different races, backgrounds and cultures, I will try and make my app inclusive of all of these people and be available to anybody who wants to enjoy using it.
Most colours associated with coffee are warm shades of black, brown, white and beige, so these are the colours that I will primarily use in designing my app.
Adobe kuler pallet
I have decided to keep the visual style to a simplistic layout that keeps the app easy to explore and follow. In doing so, this will make the app accessible to anybody in my target audience and allow them to easily use it.
The aesthetic will have a friendly, inviting feel to it, almost like the feeling you would get from a living room. So, I will use rounded edges and images with an animated, cartoonish feeling.
Legal and ethical considerations
While creating this app, I must make sure that I do not plagiarise anybody else’s or any other companies apps or other creations on mobile, and any images I happen to use will be credited in this blog or on the app.
A logo is a small image used by companies and organisations to identify themselves and their products. All companies do have a logo such as McDonalds, Playstation and Coca-Cola, who all have identifiable and memorable logos that send an appropriate message to their audience. The best logos are designed to be:
Simplistic: Keeping the logo to a simple design makes it memorable and easier to identify for viewers. If you add too many graphics and shapes to a logo design, it becomes too cluttered and makes it more difficult to remember. It is also a way for companies to simply bring across the theme or subject of their product, for example, Adidas’s logo is three, simple parallel rectangles with the name Adidas below it, and it has always been recognised as a shoe retailer.
Versatility: You must also make sure that your logo can be used on a variety of different products and be able to be printed differently, for example, is the logo just as effective in black-and-white as it is in colour? Or does is it just as identifiable at this size on this T-shirt as it does at this small size on this mug?
Appropriate: Your logo must also follow the theme of your products or the company’s products, so if you were making a logo for children’s products you wouldn’t use dull, drab colours and an un-interesting font, you would go the design direction that Toys’r us went in and use bold, bright colours and a humorous and friendly font.
Timelessness: While designing your logo, you must assess whether it will still be just as memorable and well-designed 5, 10 years onwards. Again with the Coca-Cola logo as an example, it has hardly changed over the years that it has been used, due to it’s simplicity and the timeless, memorable way that the name has been written.
The Golden Ratio
The main way of scaling in logo design is using what many designers consider to be the scale that is most appealing to the eye and that is the ratio of 1.618, otherwise known as the Golden ratio. Many graphic designers have adhered to this ratio to scale their logos and make them versatile.
To help make your logo look simple you can make smart use negative space to add extra meaning and personality to a logo design. For example, NBC used a small and subtle piece of negative to make their rainbow coloured droplets logo identifiable as a Peacock
Aaron: Aaron is the hero of the story and is the one destined to save his village and Dawnworld from the evil of the dark sorcerer Daugrim, along with his allies Erius the Wizard and Cainas the Dragon. He begins the story as a normal blacksmith’s apprentice who is curious about the wider world outside his home, but as the story unfolds, he develops into an experienced warrior and explorer.
In the game, his skills include fighting with his homemade sword (which you can upgrade) and his use of different types of magic, taught to him by Erius, such as Fire, Shield, and Air, which allow him to jump higher and reach platforms that he couldn’t before.
Here is some concept art that I developed for him:
I also created a test GIF for Aaron eventual walking cycle
Erius: Erius is an enigmatic and powerful magic user who is the first one who is aware of Daugrim’s increasing influence on the world. The most that some people know about him are that he is one of the last of a dying caste of powerful Protectors, who are the chief defenders of Dawnworld. His wide array of knowledge and worldly wisdom is an invaluable guide to Aaron (the protagonist) and Cainus (the dragon) and is arguably his greatest asset on their journeys.
He is a master sorcerer with near unmatched magical ability, using spells and enchanted items to his advantage such as teleportation, energy blasts, and fireballs (which can both be upgraded in-game with currency). For example, if the player got themselves stuck in a section of a level where they cannot avoid a projectile Erius would be able to teleport to safety and avoid damage.
Erius concept art
Daugrim: Daugrim is the dark sorcerer who tries to take by force the world he feels is owed to him by corrupting its inhabitants and spreading his influence across the land using his ever-growing army of evil creatures and the corrupted members of different races. He observes his domain and the rest of Dawnworld from his citadel in Nekar, the shadowey, hollow land that he has claimed as his own.
His power rivals that of Dawnworld’s most powerful sorcerers as he uses necromancy, dark energy and soul-manipulation to deadly effect, and he is on a never-ending quest to grow his power by amassing all the magical knowledge in the world.
In our first lesson of learning to make our own opening scene, we looked at some other opening scenes from different films, such as “Children of men” where we learn from the opening 5-minutes through the use of location, such as a near future London, and different props like a cage of immigrant people, that humanity is dying out, and we also looked at the film “Moon” which let the audience know of it’s futuristic setting through the use of music, scenes and camerawork.
For our film-making assignment we first had to come up with ideas (in our groups) for places to film, the shot types we would use and the props and costumes we would use.
Location: We discovered an ideal location for our shoot, which is a an old hallway in one end of the college. The fact that the hall uses less lights makes it ideal for the film-noir style and it’s also a very enclosed location which should make for a claustrophobic atmosphere.
Costume: We decided to pick a white shirt for our actor to use, as it would make the fake blood stand out more, and make a contrast with the dark lighting.
Props: To add a sense of drama, we made use of fake blood for the scene, to give the audience a hint of what took place before the character became imprisoned.
Shot-list: We created a series of shot-lists, showing our ideas for what the different shots we would take could look like.
Here are the storyboards of my original concept for my animation:
This is a text widget, which allows you to add text or HTML to your sidebar. You can use them to display text, links, images, HTML, or a combination of these. Edit them in the Widget section of the Customizer.